New "Rapala Pro Bass Fishing"

[Fishooked]

DOMINATE THE PRO BASS TOUR WITH ACTIVISION PUBLISHING’S

RAPALA PRO BASS FISHING

Experience pro tournament fishing action like never before!



Minneapolis, MN – July 15, 2010 –Activision, Inc. (Nasdaq: ATVI) and Rapala, the world’s leading fishing brand, announced today that Rapala Pro Bass Fishing is coming this Fall to the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Wii™, and Nintendo DS™. Xbox 360 and PlayStation®3 system versions are available with first of a kind wireless Rapala Rod & Reel controllers and an all new Rapala Rod & Reel peripheral is available for Wii™. Featuring full motion controls, players will be able to cast, reel, jig, set the hook and more as if they had an actual fishing rod in their hands.



Rapala Pro Bass Fishing pits players against real-life fishing pros on top freshwater lakes across North America – only the finest techniques and equipment will determine who is the best of the best. For the first time ever in a fishing game, the competition is set up in a professional tournament structure and the action is presented as a live TV event with announcers (including Barry Brueland, the voice of InFisherman TV), live updates, competitive leader boards, analysis, and heart-pounding final weigh-ins. The competition gets tough as you fish through over 20 tournament events on your quest for the season trophy.



“Pro tournament action is all about the intensity and adrenaline of live fishing competition,” said David Oxford, Activision Publishing. “Rapala Pro Bass Fishing captures every detail from the starting line to the championship trophy presentation.”



Equipped with an unequaled assortment of licensed boats, rods, lures, and apparel, players can fish by themselves, compete, or challenge friends in contests in simultaneous 2-player mode. There are over 50 of these contests, including challenges based on location, time, fish weight and accuracy of casts.

“We’ve brought in our Rapala-sponsored professionals to make sure Rapala Pro Bass Fishing is the most realistic tournament fishing experience to date,” said Tom Mackin, Rapala. “Activision is really outdoing themselves - all of us couldn’t be more pleased with the game.”

The game is not yet rated by the ESRB.

[rocfish]

I'm not a big video game fan (although I did buy "Rapala Pro Fishing for my desktop because it came with the limited edition Rattlin' Rap lure), but I might check out getting the Nintendo DS version for my daughters DS. Would give me something to do on vacations during down time.

[Fishooked]

I have a PS3 and most likely will be picking this up - although lately it seems like I spend more time on here instead of on my PS3.

With Madden 11 coming out, and also Call Of Duty:Black Ops its going to be a tough call. Then again I can play a fishing game in front of the kids, where all of my other titles (Grand Theft Auto, Fallout3) I cannot...

[Tom]

I have rapala fishing frenzy on the wii, but i don't play it much, i completed it and all the lures have the same action, and you don't have to inpart action to them or anything, like the skitterpop just acts like a crankbait, and all the lures catch fish when they're not even moving! only small things but it would be such a good game if all the lures acted how they do in real life.

[eloosecannon]

I've been thinking about getting it. But I can't decide which one I want it for Xbox 360 or PS3. Right now I'm constantly on Halo Reach.