Post by Fishooked on Mar 23, 2004 9:21:35 GMT -4
Just in case anyone was interested:
Target to Offer New Line of Rapala Products
Monday March 15, 1:00 pm ET
New Line Geared Exclusively for Kids
MINNEAPOLIS, March 15 /PRNewswire/ -- Target Stores and the Rapala Group, the world's largest producer of fishing lures and tackle, have partnered to provide even the youngest of anglers with the best fishing equipment. Rapala has designed a collection of fishing equipment for kids called Rapala Fishing Kids(TM), which will be available exclusively at Target this fishing season.
Along with the kids' line, traditional Rapala lures and accessories for everyone from the serious angler to the novice also will be available at Target Stores across the country.
"Rapala Fishing Kids is an excellent opportunity for us to connect with our younger guests," says Keri Jones, vice president, Target Stores. "Rapala is a trusted name in fishing, and this partnership will help our guests enjoy this pastime with their children."
For the first time in the company's 68-year history, Rapala has incorporated the same hand-crafted technology that has caught more record- breaking fish than any company into its Rapala Fishing Kids line, which is for ages 7 and under.
"With Rapala Fishing Kids, young anglers finally can have the real thing," says Tom Mackin, president of Rapala. "We want to make a child's first experience with fishing as fun and realistic as possible. To them, the excitement comes when they land any fish, regardless of how big it is. Now they have the right equipment tailored to their size and age to make hooking fish that much easier."
The new Rapala Fishing Kids line was created with Target's guests in mind, bringing Rapala quality to the youngest of fishing enthusiasts for the first time.
The Rapala collection of fishing products and equipment will be available at Target Stores nationwide. In addition, Rapala's tank-tested saltwater products will be on shelves in more than 250 of these stores.
About Target Stores
Minneapolis-based Target Stores serves guests at 1,249 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. The largest division of Target Corporation (NYSE: TGT - News), Target Stores gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vaaksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, fishing reels, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit Rapala.com.
Contact: Paula Thornton-Greear
Target Stores
612.696.3445
Doug Terfehr
Carmichael Lynch Spong
612.375.8524
Lori Peterson
Rapala Group
952.252.4436
Target to Offer New Line of Rapala Products
Monday March 15, 1:00 pm ET
New Line Geared Exclusively for Kids
MINNEAPOLIS, March 15 /PRNewswire/ -- Target Stores and the Rapala Group, the world's largest producer of fishing lures and tackle, have partnered to provide even the youngest of anglers with the best fishing equipment. Rapala has designed a collection of fishing equipment for kids called Rapala Fishing Kids(TM), which will be available exclusively at Target this fishing season.
Along with the kids' line, traditional Rapala lures and accessories for everyone from the serious angler to the novice also will be available at Target Stores across the country.
"Rapala Fishing Kids is an excellent opportunity for us to connect with our younger guests," says Keri Jones, vice president, Target Stores. "Rapala is a trusted name in fishing, and this partnership will help our guests enjoy this pastime with their children."
For the first time in the company's 68-year history, Rapala has incorporated the same hand-crafted technology that has caught more record- breaking fish than any company into its Rapala Fishing Kids line, which is for ages 7 and under.
"With Rapala Fishing Kids, young anglers finally can have the real thing," says Tom Mackin, president of Rapala. "We want to make a child's first experience with fishing as fun and realistic as possible. To them, the excitement comes when they land any fish, regardless of how big it is. Now they have the right equipment tailored to their size and age to make hooking fish that much easier."
The new Rapala Fishing Kids line was created with Target's guests in mind, bringing Rapala quality to the youngest of fishing enthusiasts for the first time.
The Rapala collection of fishing products and equipment will be available at Target Stores nationwide. In addition, Rapala's tank-tested saltwater products will be on shelves in more than 250 of these stores.
About Target Stores
Minneapolis-based Target Stores serves guests at 1,249 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. The largest division of Target Corporation (NYSE: TGT - News), Target Stores gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vaaksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, fishing reels, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit Rapala.com.
Contact: Paula Thornton-Greear
Target Stores
612.696.3445
Doug Terfehr
Carmichael Lynch Spong
612.375.8524
Lori Peterson
Rapala Group
952.252.4436