Post by Fishooked on Jul 13, 2006 8:16:56 GMT -4
Teaser email from Rapala...
news.rapala.com/Newsletter-2006-07-12/2007.htm
In truth, it winds up being much more than just a ‘photo shoot’ when we gather our stable of pro staffers where the water is soft and the breezes warm. It becomes a meeting of the minds, too. Impromptu brainstorming sessions on fishing theory fill the cabins, or anywhere two boats are pulled temporarily together.
We recently spent nine days at Florida’s Bienville Plantation filming instructional footage and still photos of new Rapala lures that will be introduced to the freshwater market in 2007. As soon as we were done with that, we headed out to the coast to film four more days, showcasing new saltwater lures for ’07.
It has become an annual rite of late winter, under the direction of Lindner Media, in the shining light of sophisticated setups where our spokesmen explain what these new lures are and what makes them worthy of bearing the Rapala name.
“The lures are the stars,” says Rapala’s Mark Fisher, who coordinates the project, “but it’s amazing when you look up and see who it is standing in front of the camera, holding the lures and talking about them.”
Indeed, even from a distance, the voices are familiar. The lights might be trained on the new… (almost gave somethin’ away there)… but it’s crankbait icon David Fritts holding the lure and talking about it. Farther down the shore, bass pros Bernie Schultz and Larry Nixon are taking turns casting another new lure and swapping stories. A few feet away, leaning against a grand old moss-covered pine are Al and Ron Lindner and bass pro Tom Mann, Jr.
The assemblage of talent is deep, right down to the guys running the cameras. Framing up the shots are James Lindner and Bill Lindner (professional anglers who are also seasoned production pros) and a staff of road warriors who know what to do without being asked.
Stepping back from it, you would see something as close to Hollywood as fishing ever gets.
“This trip has become an important part of our year,” said Gregg Wollner, Rapala General Manager, as he was putting line on a rod one evening. “When you look at all the lights and fancy cameras it might seem like overkill. But it’s not. We have to produce pictures and stories that are in keeping with the quality of the lures. In the end, people who love to fish are going to want information on what these new lures are and how they swim. When we leave this place, we’ll have all that and more.”
Hot Field Notes…
So where will all this footage end up? Eventually, you will see it available on a television monitor in your local tackle shop. When you want to know about a new Rapala, you’ll be able to punch up the video showing the swimming action, and watch a fishing tip from a famous pro. As you try to decide whether any given new lure fits your fishing style, you’ll hear the story behind that lure’s development—and an explanation of the situations it was designed to excel in…
Also, the footage will be woven into a visual presentation used at the annual Rapala sales meeting for representatives, and shown to industry folks such as fishing tackle buyers and sales people who work the floor at your local tackle shop. “Now, with video, we have this ability to show everybody what these new lures do,” says Fisher. “It’s no longer enough to make anglers pick up a lure and look at in the box and imagine what they would use it for.”
… In addition to the primary purpose of this adventure, we took many of our legendary pros off to the side for extensive interviews. The detailed information gathered will be used to build future articles for our longstanding “Pro Fishing Tips & Tales,” a syndicated column appearing in regional magazines and a growing number of web sites. Now in its 20th year of continuous publication, Tips & Tales features insights that help anglers catch more fish on Rapala lures.
news.rapala.com/Newsletter-2006-07-12/2007.htm
In truth, it winds up being much more than just a ‘photo shoot’ when we gather our stable of pro staffers where the water is soft and the breezes warm. It becomes a meeting of the minds, too. Impromptu brainstorming sessions on fishing theory fill the cabins, or anywhere two boats are pulled temporarily together.
We recently spent nine days at Florida’s Bienville Plantation filming instructional footage and still photos of new Rapala lures that will be introduced to the freshwater market in 2007. As soon as we were done with that, we headed out to the coast to film four more days, showcasing new saltwater lures for ’07.
It has become an annual rite of late winter, under the direction of Lindner Media, in the shining light of sophisticated setups where our spokesmen explain what these new lures are and what makes them worthy of bearing the Rapala name.
“The lures are the stars,” says Rapala’s Mark Fisher, who coordinates the project, “but it’s amazing when you look up and see who it is standing in front of the camera, holding the lures and talking about them.”
Indeed, even from a distance, the voices are familiar. The lights might be trained on the new… (almost gave somethin’ away there)… but it’s crankbait icon David Fritts holding the lure and talking about it. Farther down the shore, bass pros Bernie Schultz and Larry Nixon are taking turns casting another new lure and swapping stories. A few feet away, leaning against a grand old moss-covered pine are Al and Ron Lindner and bass pro Tom Mann, Jr.
The assemblage of talent is deep, right down to the guys running the cameras. Framing up the shots are James Lindner and Bill Lindner (professional anglers who are also seasoned production pros) and a staff of road warriors who know what to do without being asked.
Stepping back from it, you would see something as close to Hollywood as fishing ever gets.
“This trip has become an important part of our year,” said Gregg Wollner, Rapala General Manager, as he was putting line on a rod one evening. “When you look at all the lights and fancy cameras it might seem like overkill. But it’s not. We have to produce pictures and stories that are in keeping with the quality of the lures. In the end, people who love to fish are going to want information on what these new lures are and how they swim. When we leave this place, we’ll have all that and more.”
Hot Field Notes…
So where will all this footage end up? Eventually, you will see it available on a television monitor in your local tackle shop. When you want to know about a new Rapala, you’ll be able to punch up the video showing the swimming action, and watch a fishing tip from a famous pro. As you try to decide whether any given new lure fits your fishing style, you’ll hear the story behind that lure’s development—and an explanation of the situations it was designed to excel in…
Also, the footage will be woven into a visual presentation used at the annual Rapala sales meeting for representatives, and shown to industry folks such as fishing tackle buyers and sales people who work the floor at your local tackle shop. “Now, with video, we have this ability to show everybody what these new lures do,” says Fisher. “It’s no longer enough to make anglers pick up a lure and look at in the box and imagine what they would use it for.”
… In addition to the primary purpose of this adventure, we took many of our legendary pros off to the side for extensive interviews. The detailed information gathered will be used to build future articles for our longstanding “Pro Fishing Tips & Tales,” a syndicated column appearing in regional magazines and a growing number of web sites. Now in its 20th year of continuous publication, Tips & Tales features insights that help anglers catch more fish on Rapala lures.
-I suppose that sounds wrong 
